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Oliver Buchannon
Kosta Hantzis

Day Job: CMO of Nutre Side Hustle: Consultant to growth-minded founder

The Most Dialed Newsletter You'll Ever Read (New Brand is LIVE)

Mar 27, 2026

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6 min read

The Most Dialed Newsletter You'll Ever Read (New Brand is LIVE)

The movement I just launched and the greatest philosophy around life and business

Kosta Hantzis
Kosta Hantzis
A players aren't control freaks. They just stopped passing to B players.

Jan 30, 2026

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7 min read

A players aren't control freaks. They just stopped passing to B players.

Building championship rosters, our Pennsylvania expansion flywheel, and why "so what?" kills bad ideas

Kosta Hantzis
Kosta Hantzis
More ads, more emails, more stress, less results

Dec 12, 2025

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7 min read

More ads, more emails, more stress, less results

Why we chase new instead of finishing old, leading through uncertainty, and what wealth actually means

Kosta Hantzis
Kosta Hantzis
How I stopped drowning in spreadsheets and started seeing patterns

Dec 5, 2025

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7 min read

How I stopped drowning in spreadsheets and started seeing patterns

Teaching yourself to code with AI, turning messy data into expansion decisions, and the podcast industrial complex exposed

Kosta Hantzis
Kosta Hantzis
Why bad products still win (+ the AI that writes my hooks)

Nov 21, 2025

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6 min read

Why bad products still win (+ the AI that writes my hooks)

Inside the market expansion playbook we're building for 2026, the Lindy AI system stealing competitor hooks every Monday at 6am, and why Tide proves marketing beats product quality every time

Kosta Hantzis
Kosta Hantzis
Why Your Meetings Cost $200+ (And the Genius Creator Hack That Beats the Algorithm)

Oct 31, 2025

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5 min read

Why Your Meetings Cost $200+ (And the Genius Creator Hack That Beats the Algorithm)

Inside the creator network strategy crushing organic reach, the Poppy AI clone writing content in my voice, and why your next meeting better produce $200 of value

Kosta Hantzis
Kosta Hantzis
99% of Businesses Don't Need More Leads (Here's What They Actually Need)

Oct 10, 2025

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4 min read

99% of Businesses Don't Need More Leads (Here's What They Actually Need)

Inside our cancelled customer win-back system that's crushing it, the Lindy AI tool monitoring our brand 24/7, and why full-stack marketers are the only ones who'll survive

Kosta Hantzis
Kosta Hantzis
Why Our Orders Dropped This Week (And the Gamification System That'll Fix Everything)

Sep 19, 2025

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5 min read

Why Our Orders Dropped This Week (And the Gamification System That'll Fix Everything)

Inside our milestone notification system that turns retention into achievements, the Foreplay API hack that automates competitor analysis, and why playing the long game hurts in the short term

Kosta Hantzis
Kosta Hantzis
You can never give up.

Sep 12, 2025

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2 min read

You can never give up.

Today is not going to be the normal “Feed The Funnel” Friday.

Kosta Hantzis
Kosta Hantzis
Why I've Been "Wasting Time" Since I Was a Kid (And the Factor Comparison That's Crushing Our Ads)

Sep 5, 2025

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5 min read

Why I've Been "Wasting Time" Since I Was a Kid (And the Factor Comparison That's Crushing Our Ads)

Inside our Factor comparison ads that are exploding, the SMS training hack using True Classic's playbook, and why skill-stacking beats specialization every time

Kosta Hantzis
Kosta Hantzis
Why I'm Cutting My Newsletter in Half (And Building an Instagram TV Empire)

Aug 29, 2025

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5 min read

Why I'm Cutting My Newsletter in Half (And Building an Instagram TV Empire)

Inside our Instagram network strategy, the truth about Hormozi's sneaky record, and why my girlfriend's feedback just saved you from content overloadRetryClaude can make mistakes. Please double-check responses.

Kosta Hantzis
Kosta Hantzis
Why Alex Hormozi's $100M Launch Made Me Sick (And the "Clean" Strategy That's Crushing Our Competitors)

Aug 22, 2025

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8 min read

Why Alex Hormozi's $100M Launch Made Me Sick (And the "Clean" Strategy That's Crushing Our Competitors)

This captures the Hormozi controversy (broad appeal), promises tactical value (comparison ads + research hack), and positions the ethical approach as the winning strategy.

Kosta Hantzis
Kosta Hantzis
How We Fixed Our Facebook Tracking, Stole Competitor Secrets with AI, and Why I Almost Quit Content

Aug 15, 2025

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7 min read

How We Fixed Our Facebook Tracking, Stole Competitor Secrets with AI, and Why I Almost Quit Content

Inside our 40% ROAS explosion, the AI hack that reveals every competitor weakness, and why being in the trenches beats teaching from the sidelines

Kosta Hantzis
Kosta Hantzis
Q2 Review: What Really Happened Behind the Scenes

Jul 23, 2025

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5 min read

Q2 Review: What Really Happened Behind the Scenes

Kosta Hantzis
Kosta Hantzis
What It Takes to Win + An Invitation To A Private Mastermind

Jul 15, 2025

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3 min read

What It Takes to Win + An Invitation To A Private Mastermind

Winners love overcoming adversity.

Kosta Hantzis
Kosta Hantzis
The $10M Ice Cream Idea I Missed (And the Reddit Research Hack That's Saving My Ads)

Jul 11, 2025

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6 min read

The $10M Ice Cream Idea I Missed (And the Reddit Research Hack That's Saving My Ads)

Inside our authentic language ad experiment, the LTV strategy that beats rising CACs, and why your biggest missed opportunities reveal your best instincts

Kosta Hantzis
Kosta Hantzis
How We Stopped Copying Apple, Turned Website Data Into Ad Gold, and Why Your Customers Are Better Than Any Focus Group

Jun 27, 2025

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7 min read

How We Stopped Copying Apple, Turned Website Data Into Ad Gold, and Why Your Customers Are Better Than Any Focus Group

The AI automation that writes SEO blog posts while you sleep, why your best organic posts should become ads, and our biggest event yet (450+ people can't be wrong)

Kosta Hantzis
Kosta Hantzis
Emergency Newsletter

Jun 20, 2025

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3 min read

Emergency Newsletter

Kosta Hantzis
Kosta Hantzis
The Week We Gave Up Control, Embraced AI Creative, and Learned Why "Idea Guys" Are About to Win Big

Jun 13, 2025

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8 min read

The Week We Gave Up Control, Embraced AI Creative, and Learned Why "Idea Guys" Are About to Win Big

Inside our whitelisted ad experiment, the AI tutoring hack that beats any course, and why "idea guys" are about to dominate billion-dollar markets

Kosta Hantzis
Kosta Hantzis
What Got You Here Won't Get You There

Jun 6, 2025

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7 min read

What Got You Here Won't Get You There

Why your winning systems will eventually fail you (plus UX psychology tests, AI content hacks, and Meta's automation shift)

Kosta Hantzis
Kosta Hantzis
How We Rewrote All Our Copy, Studied Jason Fried's Genius, and Roasted Alex Hormozi's Advice

May 30, 2025

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8 min read

How We Rewrote All Our Copy, Studied Jason Fried's Genius, and Roasted Alex Hormozi's Advice

The 5-step AI competitor research process, how support tickets become viral content, and what's next for Nutre

Kosta Hantzis
Kosta Hantzis
Goals Are Stupid

May 27, 2025

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3 min read

Goals Are Stupid

Kosta Hantzis
Kosta Hantzis
How We Beat the Algorithm, Studied a Billionaire Founder, and Deleted Half Our Tools

May 23, 2025

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6 min read

How We Beat the Algorithm, Studied a Billionaire Founder, and Deleted Half Our Tools

The counterintuitive move that boosted our conversions by 9% (plus the AI research hack I'm stealing from Basecamp's founder)

Kosta Hantzis
Kosta Hantzis
Trust Your Gut, Boost Your LTV: Why Marketers Who Trust Their Instincts Win

May 16, 2025

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8 min read

Trust Your Gut, Boost Your LTV: Why Marketers Who Trust Their Instincts Win

Why your instincts outperform expensive consultants, 5 quick AOV tactics, creative workspace secrets from Jobs & Disney, and a powerful brand positioning AI prompt.

Kosta Hantzis
Kosta Hantzis
📡 Signal Boost -May 12, 2025

May 12, 2025

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3 min read

📡 Signal Boost -May 12, 2025

Kosta Hantzis
Kosta Hantzis
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Feed The Funnel

Feed The Funnel

Every week, I break down what's actually moving the needle at my 8-Figure DTC subscription brand - Meta creative that converts, retention mechanics that stick, and the LTV levers most brands ignore.


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