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Oliver Buchannon
Kosta Hantzis

Day Job: CMO of Nutre Side Hustle: Consultant to growth-minded founder

Cable TV, a record week, and the customer we almost missed

May 29, 2026

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4 min read

Cable TV, a record week, and the customer we almost missed

This week at Nutre, a record order week, cable TV, and a customer audit all pointed to the same lesson: stop marketing to the customer in your head.

Kosta Hantzis
Kosta Hantzis
The Invisible System Behind Better Marketing

May 22, 2026

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2 min read

The Invisible System Behind Better Marketing

A quick reset from Florida, a few ideas worth stealing, and the operating rhythm behind better marketing.

Kosta Hantzis
Kosta Hantzis
Why We're Hitting Record Weeks With Zero Secret Sauce (And the AI Permission Ladder That Actually Works)

May 15, 2026

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2 min read

Why We're Hitting Record Weeks With Zero Secret Sauce (And the AI Permission Ladder That Actually Works)

Inside our back-to-back record weeks using boring basics, the AI permission ladder that prevents costly automation mistakes, and why better positioning beats better tactics every time

Kosta Hantzis
Kosta Hantzis
Old Books, Fresh Eyes, Bigger Bets

May 8, 2026

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5 min read

Old Books, Fresh Eyes, Bigger Bets

A lesson from The Magic of Thinking Big, plus the AI creative system I am building with Motion, Higgsfield, and OpenBlock.

Kosta Hantzis
Kosta Hantzis
The funnel tweak that booked 30 calls in 2 days

May 1, 2026

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5 min read

The funnel tweak that booked 30 calls in 2 days

A behind-the-scenes look at the new Nutre Elite sales funnel, our lean athlete ad strategy, and the AI operator system I have been building.

Kosta Hantzis
Kosta Hantzis
Great Teams Push Each Other

Apr 24, 2026

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3 min read

Great Teams Push Each Other

Why the best operators don’t protect comfort — they sharpen the team, the funnel, and the standard.

Kosta Hantzis
Kosta Hantzis
The CMO Is Dead. The Operator Is Taking Over.

Apr 17, 2026

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3 min read

The CMO Is Dead. The Operator Is Taking Over.

Why AI is killing bloated marketing teams and rewarding the people who can build leverage.

Kosta Hantzis
Kosta Hantzis
The Most Dialed Newsletter You'll Ever Read (New Brand is LIVE)

Mar 27, 2026

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6 min read

The Most Dialed Newsletter You'll Ever Read (New Brand is LIVE)

The movement I just launched and the greatest philosophy around life and business

Kosta Hantzis
Kosta Hantzis
A players aren't control freaks. They just stopped passing to B players.

Jan 30, 2026

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7 min read

A players aren't control freaks. They just stopped passing to B players.

Building championship rosters, our Pennsylvania expansion flywheel, and why "so what?" kills bad ideas

Kosta Hantzis
Kosta Hantzis
More ads, more emails, more stress, less results

Dec 12, 2025

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7 min read

More ads, more emails, more stress, less results

Why we chase new instead of finishing old, leading through uncertainty, and what wealth actually means

Kosta Hantzis
Kosta Hantzis
How I stopped drowning in spreadsheets and started seeing patterns

Dec 5, 2025

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7 min read

How I stopped drowning in spreadsheets and started seeing patterns

Teaching yourself to code with AI, turning messy data into expansion decisions, and the podcast industrial complex exposed

Kosta Hantzis
Kosta Hantzis
Why bad products still win (+ the AI that writes my hooks)

Nov 21, 2025

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6 min read

Why bad products still win (+ the AI that writes my hooks)

Inside the market expansion playbook we're building for 2026, the Lindy AI system stealing competitor hooks every Monday at 6am, and why Tide proves marketing beats product quality every time

Kosta Hantzis
Kosta Hantzis
Why Your Meetings Cost $200+ (And the Genius Creator Hack That Beats the Algorithm)

Oct 31, 2025

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5 min read

Why Your Meetings Cost $200+ (And the Genius Creator Hack That Beats the Algorithm)

Inside the creator network strategy crushing organic reach, the Poppy AI clone writing content in my voice, and why your next meeting better produce $200 of value

Kosta Hantzis
Kosta Hantzis
99% of Businesses Don't Need More Leads (Here's What They Actually Need)

Oct 10, 2025

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4 min read

99% of Businesses Don't Need More Leads (Here's What They Actually Need)

Inside our cancelled customer win-back system that's crushing it, the Lindy AI tool monitoring our brand 24/7, and why full-stack marketers are the only ones who'll survive

Kosta Hantzis
Kosta Hantzis
Why Our Orders Dropped This Week (And the Gamification System That'll Fix Everything)

Sep 19, 2025

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5 min read

Why Our Orders Dropped This Week (And the Gamification System That'll Fix Everything)

Inside our milestone notification system that turns retention into achievements, the Foreplay API hack that automates competitor analysis, and why playing the long game hurts in the short term

Kosta Hantzis
Kosta Hantzis
You can never give up.

Sep 12, 2025

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2 min read

You can never give up.

Today is not going to be the normal “Feed The Funnel” Friday.

Kosta Hantzis
Kosta Hantzis
Why I've Been "Wasting Time" Since I Was a Kid (And the Factor Comparison That's Crushing Our Ads)

Sep 5, 2025

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5 min read

Why I've Been "Wasting Time" Since I Was a Kid (And the Factor Comparison That's Crushing Our Ads)

Inside our Factor comparison ads that are exploding, the SMS training hack using True Classic's playbook, and why skill-stacking beats specialization every time

Kosta Hantzis
Kosta Hantzis
Why I'm Cutting My Newsletter in Half (And Building an Instagram TV Empire)

Aug 29, 2025

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5 min read

Why I'm Cutting My Newsletter in Half (And Building an Instagram TV Empire)

Inside our Instagram network strategy, the truth about Hormozi's sneaky record, and why my girlfriend's feedback just saved you from content overloadRetryClaude can make mistakes. Please double-check responses.

Kosta Hantzis
Kosta Hantzis
Why Alex Hormozi's $100M Launch Made Me Sick (And the "Clean" Strategy That's Crushing Our Competitors)

Aug 22, 2025

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8 min read

Why Alex Hormozi's $100M Launch Made Me Sick (And the "Clean" Strategy That's Crushing Our Competitors)

This captures the Hormozi controversy (broad appeal), promises tactical value (comparison ads + research hack), and positions the ethical approach as the winning strategy.

Kosta Hantzis
Kosta Hantzis
How We Fixed Our Facebook Tracking, Stole Competitor Secrets with AI, and Why I Almost Quit Content

Aug 15, 2025

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7 min read

How We Fixed Our Facebook Tracking, Stole Competitor Secrets with AI, and Why I Almost Quit Content

Inside our 40% ROAS explosion, the AI hack that reveals every competitor weakness, and why being in the trenches beats teaching from the sidelines

Kosta Hantzis
Kosta Hantzis
Q2 Review: What Really Happened Behind the Scenes

Jul 23, 2025

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5 min read

Q2 Review: What Really Happened Behind the Scenes

Kosta Hantzis
Kosta Hantzis
What It Takes to Win + An Invitation To A Private Mastermind

Jul 15, 2025

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3 min read

What It Takes to Win + An Invitation To A Private Mastermind

Winners love overcoming adversity.

Kosta Hantzis
Kosta Hantzis
The $10M Ice Cream Idea I Missed (And the Reddit Research Hack That's Saving My Ads)

Jul 11, 2025

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6 min read

The $10M Ice Cream Idea I Missed (And the Reddit Research Hack That's Saving My Ads)

Inside our authentic language ad experiment, the LTV strategy that beats rising CACs, and why your biggest missed opportunities reveal your best instincts

Kosta Hantzis
Kosta Hantzis
How We Stopped Copying Apple, Turned Website Data Into Ad Gold, and Why Your Customers Are Better Than Any Focus Group

Jun 27, 2025

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7 min read

How We Stopped Copying Apple, Turned Website Data Into Ad Gold, and Why Your Customers Are Better Than Any Focus Group

The AI automation that writes SEO blog posts while you sleep, why your best organic posts should become ads, and our biggest event yet (450+ people can't be wrong)

Kosta Hantzis
Kosta Hantzis
Emergency Newsletter

Jun 20, 2025

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3 min read

Emergency Newsletter

Kosta Hantzis
Kosta Hantzis
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Feed The Funnel

Feed The Funnel

Every week, I break down what's actually moving the needle at my 8-Figure DTC subscription brand - Meta creative that converts, retention mechanics that stick, and the LTV levers most brands ignore.


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