I think most of you guys follow me on Instagram, but if you don't, I just launched a movement I created around the word "Dialed".

I just felt as though it was such a powerful word, but needed more meaning behind it, so I created a full manifesto and hoodie that you can buy if you're aligned with the movement.

It's something that I think is super powerful and has a lot of legs, and I'm trying to get as many people on board and representing the brand with what we're doing here.

If any of that sounds of interest, I'll drop the link below to check out the manifesto and to grab a hoodie. They are very dialed hoodies.

Fair warning: I didn't get a chance to send this to my girlfriend Jes, who is also my editor, so I'm not responsible for any spelling or grammatical errors.

I’ve been rereading Rework by Jason Fried and DHH - the founders of Basecamp.

If you don’t know who they are: 37signals does tens of millions in profit (not revenue) with a small team and deliberately simple software. Mark Cuban has a quote on the cover that says if he had to choose between someone who went to business school versus someone who read Rework, he’d pick Rework every time.

It’s basically my bible for business, entrepreneurship, and honestly, life.

I was reading it last night and a quote hit different this time around.

“We are just as proud, if not more proud, of the things we don’t do.”

That’s their product philosophy. Basecamp doesn’t have every feature competitors have. They’re proud of that. While other project management tools keep stacking features and complexity, Basecamp stays intentionally simple.

And here’s the thing: that’s exactly why their margins are better.

Less features = smaller dev team, less bandwidth, less data costs, fewer bugs, faster product. The simplicity isn’t a weakness. It’s the entire business model.

At Nutré, we've recently improved our website's conversion rate by addressing some issues. We discovered that our mobile pages were not user-friendly. For instance, on a page where users choose their meal plans, they had to scroll down to select meals, which confused many and led to them leaving the site.

We also changed how meals are displayed on mobile and desktop. On mobile, we switched from two meal columns to one, making it easier to see each meal. On desktop, we reduced the columns from four to three for better visibility of the food photos.

Additionally, we've invested in better food photography. These changes, though simple, have increased our conversion rate by over 30%. It shows that small improvements can significantly impact our business. There's no magic solution; it's the small details that matter most.

These are some pieces of content that I felt inspired to write about.

Strong take.

Here’s mine: he’s not wrong about the creativity angle, but I’d add nuance for operators.

Paid media isn’t an admission of defeat - it’s a distribution channel. But the trap he’s pointing at is real: when paid becomes the default answer to every growth problem, your marketing muscle atrophies. The teams that lean too hard on spend stop developing the creative instincts that would outperform spend in the first place.

The best operators I know treat paid media as an amplifier, not a crutch. You build something worth amplifying first. Then you spend.

If your only answer to declining results is “increase budget,” that’s the thing he’s calling out. And he’s right.

This is the Rework philosophy in one sentence.

We confuse activity with progress. Long hours with output. Full calendars with impact.

I’ve had weeks where I was in back-to-back meetings from 9am to 5pm and moved nothing forward. I’ve also had weeks where I did three focused hours of real work and hit a meaningful milestone.

The scoreboard doesn’t care how busy you were. It cares what you shipped, what converted, what grew.

The question worth asking every Friday: was I busy this week, or was I productive? They’re not the same thing.

Use this when you’re feeling overwhelmed by too many priorities:

“I’m going to list everything I’m currently working on or trying to do. Your job is to identify the 20% of items that are most likely to produce 80% of the meaningful results. Be ruthless. For everything that doesn’t make the cut, give me a one-sentence reason why it should be paused or cut entirely. Here’s my list: [paste your list]”

Works for marketing priorities, product roadmaps, personal goals - anything.

We're in Philly this weekend for the Love Run Philly Marathon, and then we're in Miami next week for a branded content house with SWTHZ. If you're in those areas, come check us out

Hope you guys got value out of this email.

If you have any specific questions or want me to cover any topics, just respond to this email and I'll do my best to get to them.

See you next week!