Sep 4, 2026
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2 min read
Most people perform content for an audience that already scrolled past them. This week, I documented the thing I was actually building — and the distribution followed.
Aug 28, 2026
1 min read
Inside the CRO experiment that pays for itself ten times over, the Grok Bot agent army where my AI employees talk to each other, and why magazines are about to make a comeback
Aug 21, 2026
Why the flex-online crowd ends up with nothing to sell, the two-business framework that decides everything about how you operate, and the brand doing the best marketing without a single traditional channel
Aug 14, 2026
What Texas and Florida exposed about acquisition, retention, and the real cost of growth
Aug 7, 2026
Inside our marketing team restructure, why empathy made me pull the trigger too slowly, and the bottleneck framework from Tesla's former president that's changing how I scale
Jul 31, 2026
Why every content streak I’ve ever started died, the film-once AI system that turns one raw video into 30 pieces, and the Nutre rebrand that’s finally live
Jul 17, 2026
3 min read
Inside our shift from startup chaos to professional company, the Level 4 hiring standard that kills micromanagement, and the messy-context AI prompt that works like a second operator
Jul 10, 2026
Patrick Bet-David's sequencing rule, the AI prompt I'm using as a second brain, and a big announcement from Nutre.
Jun 19, 2026
Skill stacking, reinventing yourself, and why your SOPs are holding your team back.
Jun 12, 2026
Why you should live your life like a mad scientist, and the best ad I've ever seen.
Jun 5, 2026
AI is raising the floor for great work. If you're only doing what you're told, you're making the replacement decision easier than you think.
May 29, 2026
4 min read
This week at Nutre, a record order week, cable TV, and a customer audit all pointed to the same lesson: stop marketing to the customer in your head.
