Why I've Been "Wasting Time" Since I Was a Kid (And the Factor Comparison That's Crushing Our Ads)

🔍 FUNNEL VISION

What’s up guys!

Want to take a sec and talk about skills.

A lot of people want to make more money (who doesn’t) but they lack skills.

Skills are as good as money in the economy.

More Skills = More Money

Less Skills = Less Money

For me, I’ve been stacking skills since I was a kid.

Trying all different hobbies and businesses.

Some people might think that's wasting time.

But I attribute that to any success I've had so far.

Since I've tried so many different things I have a unique skill set.

I honestly could do any form of marketing.

• Video editing

• Facebook ads

• Social media

• Email marketing

That's what makes me so effective.

I've talked about it before, but I'm an actual practitioner.

I do everything I talk about.

And that's why posting content is sometimes tough.

So if you're looking to make more money or even start your own business…

My advice to you would be to get more skills and the money will come.

🥡 THIS WEEK'S FUNNEL FEED

Our ads have been absolutely crushing it.

We found an angle that I've talked about before.

The Us vs Them Ad - comparing us with Factor.

Now we’re testing those types of ads on steroids.

The reason I think it works so well is that meal delivery is a crowded space.

When I tell someone about Nutré, I usually bring up Factor and then they get it.

So those types of ads work so well because you're associating yourself with something people already know.

This is actually a tactic they use in Hollywood.

When you pitch a movie to producers, they don't want to hear some wild idea that has never been done before.

They want to hear, “Jaws but in space.”

So find a way to cut through the noise.

🍱 THIS WEEK'S CONTENT BUFFET

These are some pieces of content that I felt inspired to write about.

You might not like it but it’s true.

If something’s not broke - don’t fix it.

That caveat is - you have to make sure what the competitor is doing is even working.

And also you have to make sure you’re copying what they did at the stage your business it at…

Not doing what they are now as a $100M brand.

That’s a different playbook.

The nerds are catching up.

Posted this on IG but that’s what we call DIALED.

It’s not a phase.

It’s a way of life.

🧪 AI SECRET SAUCE

Tool/Prompt I'm Using: A dual AI approach using Claude and Notebook LM to reverse-engineer the SMS strategies of top-converting brands like True Classic Tees, Kutz, and Obvi by training on their actual message sequences to understand both the tactics and the psychology behind high-performing text campaigns.

Step 1: Data Collection & Organization:

• Screenshot all SMS conversations from brands you admire over 3-6 months

• Save them as PDFs organized by brand and campaign type (welcome series, abandoned cart, promotions, etc.)

• Include the full conversation threads, not just individual messages

• Focus on brands with obvious success metrics (high ad spend, frequent messaging, strong engagement)

Step 2: Claude Training Process:

1. Upload the PDF collections to Claude and prompt: "Analyze these SMS campaigns and identify the common patterns in timing, messaging structure, emotional triggers, and call-to-action strategies."

2. "Extract the specific language patterns these brands use for urgency, scarcity, personalization, and objection handling in their SMS campaigns."

3. "Create SMS templates based on these high-performing patterns that I can adapt for my brand and products."

4. Test Claude's ability to write in these proven styles by asking for specific campaign variations

Step 3: Notebook LM Strategy Analysis:

• Upload the same SMS collections to Notebook LM for deeper strategic understanding

• Ask: "What overarching customer psychology principles are these campaigns leveraging?"

• "How do these brands structure their SMS funnels from acquisition to retention?"

• "What's the strategic reasoning behind their message frequency, timing, and content choices?"

How to use this approach:

• Start with 3-5 brands maximum to avoid overwhelming the AI with conflicting styles

• Focus on brands in similar price points or customer demographics, not just your industry

• Create separate training sets for different campaign types (promotional vs. educational vs. transactional)

• Test AI-generated SMS copy against your current messages to validate improvement

Pro tip: Use this follow-up prompt after initial analysis: "Based on these successful SMS patterns, identify the 3-5 psychological triggers that appear most frequently across all brands, then create a modular SMS framework that combines these triggers for maximum conversion potential while maintaining authentic brand voice."

🍽️ WHAT'S COOKING

Sweat Social is Saturday so grab your tickets ASAP.

Going to be killer.

✌️ That’s All For This Week

Hope you guys got value out of this email.

If you have any specific questions or want me to cover any topics, just respond to this email and I'll do my best to get to them.

See you next week!