99% of Businesses Don't Need More Leads (Here's What They Actually Need)

🔍 FUNNEL VISION

Hot Take: 99% of businesses don't need more leads.

They need better systems.

I've spent millions on lead generation.

The same issues always come up.

"The leads are bad."

"They don't answer."

"They no show."

And almost always it comes down to one thing.

No systems.

Leads aren't being contacted within 5min

No follow up

No email nurture or post booking flows

As a marketer, you can't help a business unless they have these things in place.

That's why now more than ever, Marketers need to be full stack.

They need to know tech, data, and systems.

Those who understand those three will win.

So for my Marketers, please learn these.

And for business owners, train or hire marketers who do.

🥡 THIS WEEK'S FUNNEL FEED

The meal delivery business is all about retention.

Keeping customers.

That’s the game.

There are many strategies to do this.

We just implemented 2.

1. Email flows that are specific to the reason people cancelled

2. A team to call cancelled customers

Both have been CRUSHING IT for us.

The more personalized you can be - the better.

If you want more details on how you can do the same then reply back to this email.

🍱 THIS WEEK'S CONTENT BUFFET

These are some pieces of content that I felt inspired to write about.

We also use EOS.

Not the full system, but rocks and goals.

I think now with AI and the speed of change, EOS is outdated.

We are fairly flexible in adjusting our plans if things change.

We are not doing things just because we wrote them down.

We are doing things because that’s the right thing to do.

People get this SO wrong.

It’s why “ugly” ads and landing pages do so well.

They’re real.

SHOCKER.

Now with AI, the real move is to go in the opposite direction.

How can you be different?

How can you stand out?

🧪 AI SECRET SAUCE

Tool/Prompt I'm Using: Lindy AI automation that scrapes the entire internet and social media for Nutre mentions, then compiles a weekly intelligence report with brand sentiment, content ideas, and competitive insights without any manual monitoring.

Step 1: Lindy Automation Setup: • Configure Lindy to monitor specific keywords (brand name, product names, competitor mentions) • Set up scrapers for Twitter/X, Reddit, Facebook groups, review sites, and forums • Define monitoring parameters (mentions, sentiment, engagement levels) • Schedule automated weekly reports delivered via email or Slack

Step 2: Intelligence Collection Framework:

1. Brand mentions across all platforms (positive, negative, neutral)

2. Customer questions and pain points appearing in discussions

3. Competitor mentions and comparative discussions

4. Trending topics in your industry that you could weigh in on

5. Content opportunities based on what people are asking about

Step 3: Actionable Insights & Application: • Review weekly report for emerging customer concerns or objections • Turn common questions into content topics for newsletter or social • Identify brand advocates to potentially partner with or amplify • Spot negative sentiment early and address issues proactively • Use competitor mentions to inform positioning and messaging strategy

How to use this approach: • Start with basic keyword monitoring (brand name + product names) • Expand to industry terms and competitor names as you refine • Set up alerts for high-priority mentions that need immediate response • Use insights to inform content calendar, product development, and customer service

Pro tip: Configure Lindy to categorize mentions by intent: "Considering Purchase," "Support Issue," "General Discussion," "Competitive Comparison." This prioritization helps you respond strategically rather than just tracking vanity metrics. The real value isn't knowing someone mentioned you - it's understanding why and what action to take.

🍽️ WHAT'S COOKING

Working on some pretty crazy AI for Nutre that's going to revolutionize the meal delivery space.

✌️ That’s All For This Week

Hope you guys got value out of this email.

If you have any specific questions or want me to cover any topics, just respond to this email and I'll do my best to get to them.

See you next week!